30th June 2010 (0 Comments)

Environmentally friendly, custom made footwear

Cape Town

Founded 2002

www.g-mo.co.za

More about g-mo…

g-mo Footwear creates beautifully crafted, handmade shoes out of natural & recycled fabrics.

g-mo, founded & owned by talented brother-sister duo, is working towards 100% environmentally friendly footwear placing a strong emphasis on creating a totally bio-degradable product, that makes use of no animal products.

Grandt & Kate Mason are known in the fashion/design industry for their inventive design & production techniques.

“Any two dimensional surface has the potential to become a shoe. We have used curtains, wedding dresses, suit jackets and many other found objects in the past. We are looking into the potential use of yacht sails and billboards in an

attempt to incorporate recycled materials in the manufacturing process as far as possible.”

Each pair of g-mo’s is 100% original, with no two pairs the same.

How it all began

It all began in 2002 when Grandt Mason, founder of g-mo & designer, stopped wearing leather and battled to find

styling leather free footwear of decent quality… so he decided to make his own. The experiment, well-received by the public, inspired more attempts and eventually prompted Grandt to take on the project full-time.

Vision

“We would like to expand the production line to focus on higher volumes geared towards wholesale, while moving the recycled ‘once-off’ product online (distributed via our online shop www.g-mo.co.za). Production runs will make use of natural fibres, working towards a 100% bio-degradable product.”

Achievements

• Featured in Cosmopolitan, Elle, Oprah, Marie-Claire, Glamour to name a few.
• Involved in SA Fashion week, exhibiting and giving an introductory course on footwear design and production.
• Invited to exhibit at Cape Town fashion week, Design Indaba and JHB Fashion week on many occasions, collaborating with some of SA’s top designers.

Where you could lend a hand…

This gives you an idea of the specific areas that g-mo would appreciate assistance; however, if you’d like to collaborate or help them out in any other way at all, all input is greatly appreciated.

• Advice on management of business/finance/legal
• Capital injection to finance expansion of the factory / to buy materials in the case of a large order