Why the name 15:01?
In an era of reality TV shows and talent searches, it seems that we’re all about our 15 minutes in the spotlight, in the hope that we’ll be spotted and skyrocket to stardom.

15:01 takes it further than this.  It’s about more than just 15 minutes of personal fame.  It’s about real talent.  It’s about real ideas.  And it’s about really making a difference.  It’s about sustainable entrepreneurship with a Collective Gain.

What’s our ethos?
It’s not about charity.  That’s old school, and it’s not sustainable. We’re all about providing a platform for talent, and matching this talent with resources.  It’s about saluting good ideas that have a positive impact on the world we live in, and helping them reach their dreams.  Ultimately, the more successful you are as an entrepreneur, the more you’ll be able to pay it forward in other ways, and we’d like to help you set the ball in motion.

How is Instant Grass involved?
Instant Grass has always connected the business world with the creativity and entrepreneurial spirit of South African youth, in the firm belief that this collaboration would be mutually beneficial.  Now we’re taking it one stage further.

Fifteen-O-One is our way of paying it forward.

What’s the benefit of listing your enterprise on the 15:01 portfolio?
Being listed on 15:01 means that you’ll appear alongside some of SA’s most talented and promising small enterprises, and showcased to broader communities that might be interested in investing in you.

Tell me more about Collective Gain?
Collective Gain is at the heart of 15:01.  If your business ‘gives back’ to your community, to the environment, or to the people around you in any way that grows them positively, then this is Collective Gain.  The opposite of Collective Gain is an enterprise in which the profits are used solely for Personal Gain.

Who can be listed on the portfolio?
Social enterprises
Business enterprises
For-profit enterprises
Non-profit enterprises
*As long as the enterprise displays a sense of Collective Gain.

What happens when someone shows interest in helping your enterprise?
Given the diverse nature of the portfolio, each and every enquiry will be unique.  This means that when we receive an enquiry, we’ll have to cross that bridge when we get to it.  The bottom line is that we’ll make sure that you’re put directly in touch with the person/corproate/brand that shows interest in your business.

How do I get involved if i’d like to help one of the listed enterprises?
Simply contact us here at 15:01 and we’ll put you in touch with the enterprise you’re interested in.